Client: WRIGLEY’S 5 GUM
Campaign: BTL - 5 GUM GAME PACK 3.0
Campaign: BTL - 5 GUM GAME PACK 3.0
Agency: Integer Group Shanghai
Creative Director: Charlise Chen
Art Director: Chua long Yao
Copywriter: Yvonne Yao
Designer: Chua long Yao
We were tasked to develops their BTL platform to create the awareness of the GAME PACK
and invite target audiences to take the challenges.
5 GUM are challenging their target audience to take the unusual thing in the life.
Simply put, delivering the fun of night challenges to increase the curiosity and their attention.
In the CTA are straight forward to invite target audience to that challenges.
In the CTA are straight forward to invite target audience to that challenges.
KET VISUAL OPTION 1
KET VISUAL OPTION 2
KET VISUAL OPTION 3
